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April 2019

Infographic: Converting Indirect Members

By | LOS System Software

“Increasing customer retention rates by 5% increases profits by 25% to 95%,” according to research done by Frederick Reichheld of Bain & Company.  Sure this statistic is normally used for the retail market, but it does apply to indirect CU members. If we are willing to perceive indirect CU members as existing customers rather than new leads then this statistic applies. It’s not easy to convert indirect members, but it…

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